Re-imagine customer experience with
Customer-Centric Digital Transformation

Summary

Fiat Chrysler Automotives’ digital marketing group is responsible for driving message consistency as well as efficiency in demand and conversion i.e. website visits to purchase. FCA’s Digital Programs provides, for a fee, tools, processes and services to 2,600+ dealers.

Dealer contacts are surveyed regularly to gauge how happy they were with the products and services they purchased. An unhappy dealer would not make use of corporate assets nor would they be willing to renew subscriptions to current services nor purchase new offerings.

The Challenge

• Abysmal .5% response rates from current survey methods
• Bad data quality due to high customer employee turnover led to
• Inability to response to customers’ needs due to extremely sparse feedback

“I depend on Emojot to stay aligned with my customers.” – Tom Laymac, Head of Global Digital Programs, FCA

Headquartered in Silicon Valley, USA, Emojot operates out of 4 countries - USA, Australia, New Zealand and Sri Lanka. The co-founders together, accrued five decades of combined global experience by working in related domains and successful technology & innovation startups, enterprises and government & research institutions. Emojot’s revolutionary solution offers a new paradigm for harnessing customer insights with interactive, software-based emotion sensors that use emojis. Emojot’s emotion sensors combine big data analytics, machine learning and gamification to offer real-time emotion based marketing.

The company was featured as one of the most innovative technologies at the ‘Event Show’ held in September 2015, Sydney, Australia. Since its inception, the company has already made several important business wins.

Summary

Asiri Health is a healthcare services business with over 20 locations e.g. hospitals, labs, pharmacies, etc. with complex, dynamic in-patient and outpatient services. Differentiating in customer service is a brand promise – understanding customer satisfaction/ dissatisfaction of 4,000+ customer per month is paramount as well as constant measurement across industry benchmarks.

The Challenge

• Customers are sick at hospitals; have a lot they are worried about and don’t want to fill out long surveys.
• Current survey process was slow and limited what/ when to survey. Quick surveys not possible.

“With Emojot, fast remedy of negative situations is really great, and customers feel happy and valued.” – Indresch Fernando, Chief Process Officer, Asiri Health

Headquartered in Silicon Valley, USA, Emojot operates out of 4 countries - USA, Australia, New Zealand and Sri Lanka. The co-founders together, accrued five decades of combined global experience by working in related domains and successful technology & innovation startups, enterprises and government & research institutions. Emojot’s revolutionary solution offers a new paradigm for harnessing customer insights with interactive, software-based emotion sensors that use emojis. Emojot’s emotion sensors combine big data analytics, machine learning and gamification to offer real-time emotion based marketing.

The company was featured as one of the most innovative technologies at the ‘Event Show’ held in September 2015, Sydney, Australia. Since its inception, the company has already made several important business wins.

Summary

Brandix is one of the largest apparel exporters with over 60,000 employees in 38 manufacturing facilities across 3 countries. Customers include top global brands e.g. Nike, Victoria's Secret, Gap, Next and Marks and Spencer. Winning business on this global theater requires demonstration of highest standards of employee care i.e. addressing industry “sweat shop concerns.” Therefore, Brandix’s top priority is employee engagement - having won SHRM (Society for Human Resource Management) awards for HR “gold standard.”

The Challenge

• Capturing employee feedback in manufacturing is difficult – they are busy working and surveys need to be completed quickly with a “touch”
• Launching surveys using current survey tools is very cumbersome.

“Emojot, it’s like sugar – you can use it any way you want to understand how employees feel about anything in the company.” – Ishan Dantanarayana, Chief People Officer, Brandix

Headquartered in Silicon Valley, USA, Emojot operates out of 4 countries - USA, Australia, New Zealand and Sri Lanka. The co-founders together, accrued five decades of combined global experience by working in related domains and successful technology & innovation startups, enterprises and government & research institutions. Emojot’s revolutionary solution offers a new paradigm for harnessing customer insights with interactive, software-based emotion sensors that use emojis. Emojot’s emotion sensors combine big data analytics, machine learning and gamification to offer real-time emotion based marketing.

The company was featured as one of the most innovative technologies at the ‘Event Show’ held in September 2015, Sydney, Australia. Since its inception, the company has already made several important business wins.